Jihen Ben Abda is a Program Manager for the Middle East Investment Initiative (MEII) in Tunisia. Before joining MEII, she was the Development Manager for a leading microfinance institution and oversaw efforts to launch new financial services targeting small businesses and individuals who lack access to conventional banking and related services. She also held the position of Marketing Project Manager at Oordeoo, Tunisia's leading telecom operator, as well as a Senior Finance Consultant position at Vermeg, a leading financial software developer and integrator for banks in Europe and North Africa. Ms. Ben Abda holds a BS in Accounting from the IHEC Carthage Business School.