Ali Ali is a Business Advisor for the Middle East Investment Initiative (MEII) in Jordan, where he helps SMEs enhance their financial management via both technical assistance and through the adoption of bookkeeping software (Tamweeli ASSIST). Ali has worked for 12 years both with and for MSMEs, including three years in the UAE as an Account Manager for a dairy factory, as a Procurement Manager for a school, for the Abu Dhabi Islamic Bank, and as a MIS and Operation Manager in at an insurance company. He worked in Jordan for close to a decade as a Financial Director and as a general and tax accountant. He holds a BS degree in accounting from the University of Philadelphia in Jordan, multiple accountant qualification certificates, and advanced Excel certificates.